For the life of this blog I’ve been writing posts and articles that detail my web governance road-map. This is my approach to web governance and tracks with how I would evaluate a website governance system – assessing the governing processes, core processes and enabling processes. Together they combine to give you the web governance system where you are only as strong as your weakest link.
I thought it might be helpful to organize these posts as an index – so here you go. Let’s follow the yellow brick road!
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At 10,000 feet, Web analytics attempts to answer questions about what your Web visitors are up to, and why your organization should care. This post attempts to look at the who and the how of Web analytics, including the rewards and barriers to action. It also reviews some practical tips on where to begin, along with some ideas on what a model dashboard could look like (because presentation matters).
Continue reading “The Value of Key Performance Indicators: Unlock Your Data”
Have you been thinking lately that it might be time to enjoy the benefits of website usability testing at your organization? There are many things to consider going forward, especially the higher satisfaction users will have when they visit your website afterwards. Unfortunately, for too many web managers their aspirations for a more usable website stall out on the budget question.
My advice: do not let resources get in the way, because there are usability options to fit any budget. This presentation reviews three popular options — at all different budget levels — and gives you all the basics to get started.
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