Have you been thinking lately that it might be time to enjoy the benefits of website usability testing at your organization? There are many things to consider going forward, especially the higher satisfaction users will have when they visit your website afterwards. Unfortunately, for too many web managers their aspirations for a more usable website stall out on the budget question.
My advice: do not let resources get in the way, because there are usability options to fit any budget. This presentation reviews three popular options — at all different budget levels — and gives you all the basics to get started.
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Is your web site content as findable as you want? Being found by a search engine is golden: it means more traffic. If you have not taken stock of how search-engine friendly your website is, you sabotage your web publishing investment right out of the gate. Your ability to serve your audience and compete against the noise of other sites vying for those eyeballs is hurt by poor SEO. If you are making mistakes, this requires your urgent attention.
Continue reading “My 16 Golden SEO Practices”
As consumers everywhere can confirm: online user help and support is a tremendous pain in the neck. Once you throw in the towel and click to get support – if you can find it that is – more often than not the written instructions are complex jargon or incomplete steps that leave you feeling completely bamboozled.
Is it little wonder that recent research from Forrester’s customer service expert found that an astonishing 81 percent of consumers preferred speaking to a real person by phone or going to the office/store in person to discuss their issue face-to-face and not subject themselves to online help?
Continue reading “Avoiding Errors: It’s Not Your Fault!”