Toyota’s sudden acceleration woes, which led its CEO Akio Toyoda to appear before Congress to explain why the company’s famed quality system broke down and spawned a massive $16M government fine for hiding safety problems, puts a shadow across their once acclaimed management practices. But its worth remembering what once worked about the innovative Japanese management practices brought to our shores by Toyota.
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My 16 Golden SEO Practices
Is your web site content as findable as you want? Being found by a search engine is golden: it means more traffic. If you have not taken stock of how search-engine friendly your website is, you sabotage your web publishing investment right out of the gate. Your ability to serve your audience and compete against the noise of other sites vying for those eyeballs is hurt by poor SEO. If you are making mistakes, this requires your urgent attention.
The Need to Weed
One of the conversations that stayed with me from a eDemocracy camp gathering several years back was the clear disconnect between the push toward transparency – often read as put it all online – and the struggles against info overload.
From both the web consumer and web manager point of view there is simply a huge problem with the fact that too often online information isn’t relevant or easily found. By relevant, I mean the right information at the right time – is it meaningful content. Easily found means that there is a strong scent for the information that allows you to easily navigate from the home page to the right landing page.
Continue reading “The Need to Weed”