A full-service engagement draws on all four of our service branches: web governance and audits, usability, training and content marketing. We offer web project management services that typically use your in-house team resources or manages other vendors. When you draw on our award-winning full-service capabilities in web project management, here’s what to expect over the life of the project:
End-to-End Web Project Management
DRAW THE BLUEPRINT
- Set goals
- Analyze the Audience (Including top tasks)
- Benchmark (Usability testing via heuristic review or task performance)
- Document Requirements (Include functional and reporting needs)
- Brand It (Select the right images to convey your identity)
BUILD THE FOUNDATION
- Content
- Inventory your existing content
- Set standards for your content: retire and rewrite what fails to measure up
- Create new content (following “writing for the web” rules)
- Navigation
- Draft information architecture with wireframes
- Wireframes
- Technical build-out
- Domain and web host setup
- Install WordPress, select and configure a theme
- Install and configure plug-ins
- Configure navigation
- Content Build
- Map old and new content into your structure
- Upload and optimize images
- Search engine optimization
MANAGE THE LIFE-CYCLE
- Test (May include more usability tests to have before: after results)
- Vet with key internal and external audiences
- Adjust
- Roll-out strategy
- Launch
- Market
- Maintenance and management
- Install Plug-in and security updates for WordPress
- Run and distribute metrics reports
- Site maintenance including new content posts
- Establish and meet team of content stewards to manage site content
- Team member training for best practices for content management