metrics

The Value of Key Performance Indicators: Unlock Your Data

At 10,000 feet, Web analytics attempts to answer questions about what your Web visitors are up to, and why your […]

Some years ago, I ran across a list of what I consider the most eye-opening interview questions on the planet. Well,

Compared to what? This is the question that you grapple with when you attempt to seed change with your Web

Leadership is one of the essentials in scoring whether web governance is working at your organization. But how do you

If your program leads change in a large organization, one of your primary challenges will be to find out where you are

When web managers are looking to get the “voice of the customer” as a metric for their sites, the issue