Is your web site content as findable as you want? Being found by a search engine is golden: it means more traffic. If you have not taken stock of how search-engine friendly your website is, you sabotage your web publishing investment right out of the gate. Your ability to serve your audience and compete against the noise of other sites vying for those eyeballs is hurt by poor SEO. If you are making mistakes, this requires your urgent attention.
Some years ago, I ran across a list of what I consider the most eye-opening interview questions on the planet. Well, maybe that’s hyperbole. But the fact of the matter is these questions never fail me. They consistently open up the conversation into nooks that produce insightful and interesting commentary. And my favorite getting-to-know-you question set is only five questions long.
Continue reading “Five Magic Interview Questions”
One of the conversations that stayed with me from a eDemocracy camp gathering several years back was the clear disconnect between the push toward transparency – often read as put it all online – and the struggles against info overload.
From both the web consumer and web manager point of view there is simply a huge problem with the fact that too often online information isn’t relevant or easily found. By relevant, I mean the right information at the right time – is it meaningful content. Easily found means that there is a strong scent for the information that allows you to easily navigate from the home page to the right landing page.
Continue reading “The Need to Weed”