:: Surface Your Gems

We offer web management consulting that combines our expert knowledge in online and offline communications.

We focus on your audience as well and tips to improve your internal communications… The result? Your web communications shine brighter.

The owner is a specialist in digital strategy and content strategy.  Surface and polish your gems today with our web management consulting.

Benchmark Your Website
Use our Proven Web Scorecards & Audits

Does your website need some help? Managing a solid web publishing operation is a critical part of successful communications. Yet, too often something is not quite right and it is difficult to put your finger on what to do about it.

When people ask, “where do I begin?” I tell them, start with a web scorecard. A web scorecard by Emerald Strategies benchmarks your site against best practices in content, how easy you make it for users to find what they are looking for and what feedback mechanisms you provide.

Then move toward the treasured site you deserve with targeted usability tests, team training and an update of your website content and marketing.

Enterprise organizations with more complex websites often take the next step with a web audit which reviews your entire web governance system…

Build Your Team’s Capacity
:: Web Governance & Audits
:: Usability
:: Training
:: Content Marketing

 WEB GOVERNANCE & AUDITS : Whether maintaining an existing site or building a new one, our goal is to transform the way you do business on the web and guide your organization through a change that will revolutionize your website management and usability. We benchmark your site against a checklist of best practices for governing, core and enabling processes. A roadmap to success!

 USABILITY : Our usability services are the core of our consulting because if you can’t measure it, you can’t manage it. Services include conducting expert reviews to give you performance scorecards, helping you with the planning phase of your web design project to give you a blueprint, or measuring how users do on top tasks critical to your site’s success.

 TRAINING : Every organization has valuable content and break-through moments. Our training on writing for the web, message development, and web management helps web teams be more powerful and effective. Your ability to leverage your online communications channel is vital to your organization. Offline, bridging from beginner to a polished spokesperson benefits from message development and delivery coaching.

 CONTENT MARKETING : The essence of your web design project is identity and brand. You need message-driven content and a look and feel that tells your story effectively. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.  What’s more: it will better serve your audience and goals.

View the credentials of Kathy McShea Erville