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Content Strategy
Evaluation Work
Training Workshops
Websites
Content Strategy Projects: Branding and Identity
At the core of any web design project is your identity and brand. You need message-driven content and a look and feel that effectively tells your story. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.
Moreover, it will better serve your audience and achieve your goals due to the changes it drives in your customer relationships, behavior, and branding.
We offer end-to-end web project management services (draw the blueprint; build the foundation; manage the life-cycle) to help you successfully tell your story via your website. You can scale the engagement up or down, depending on your needs and budget, for any specific phase of the project where you need help.
Samples of some successful projects are provided below, showcasing various service levels.
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- New website for Cacapon South POA (go to website) – economy
- New Information Architecture for Land Trust Alliance – task partner
- Support the AFPortal Roll-out Strategy, Launch, and Marketing – task partner
Evaluation Work: Audits, Scorecards, and Web Governance
We have a rich depth of experience in conducting communication audits, with the majority of our activity focused on Web-Based activities. Additionally, we have experience conducting general communication audits for large public sector systems.
We use a variety of techniques, including interviews, surveys, analysis, and usability reviews. Our 360-degree audit provides a complete evaluation of your site’s performance against a checklist of best practices covering governing processes, core processes, and enabling processes.
Please let us know if we can utilize these skills to benefit your organization. We’ll be ready with a proven method we’ve used in the past, or a custom solution tailored to your specific structure.
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- Web governance audits at the World Bank
- Web standards at the House of Representatives
- Evaluating Public Outreach at the Kyrgyzstan Parliament
- Expert panelist at the Congress Online Project
Training Workshops
We frequently discuss politics and public affairs, and our media training expertise includes numerous presentations at professional training conferences attended by public information officers from federal agencies, trade associations, and non-profit communicators. A popular offering is our Campaign Message Box workshop. This session sharpens your skills and equips your team with the same message development skills used by Capitol Hill and political campaign veterans.
We provide training sessions and facilitated meetings for public affairs officers in various formats, as listed below.
Please get in touch with us if you would like us to speak at your event or assist you in delivering high-impact communications through media interviews, presentations, and other offline and online forums.
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- Federal Communications Commission – single session
- AAA Mid-Atlantic – half-day training
- Environmental Protection Agency – custom training
- US Census Bureau – full-day training
- Voices for America’s Children – Web renewal team training
Usable Websites
We can help you navigate the complex waters of website usability, and we have a proven track record of success with the public sector to back it up.
Whether you need a part-time usability consultant to partner with you for the long haul or a project-based specialist to offer an independent assessment of your site’s usability, you can rely on us. We have usability options to fit any budget.
A certified usability analyst is familiar with the principles of human factors engineering. With site scorecards that benchmark you against best practices in evidence-based design theory and task analysis, your website will receive a roadmap to success. Our reports have the analysis you need to present a before-and-after comparison of your website to your stakeholders.
You can review our favorite projects below.
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- DHS.gov Website Redesign and Content Migration
- RestoreTheGulf.gov at DHS
- The AFPortal at the USAF
- The first generation of energy.gov
- The Cumberland County Library System Website