Think campaign “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. Deconstruct the most effective positioning in today’s communications, and you see message boxes everywhere.
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10 Tips to Survive a PR Crisis
If your reputation or bottom line is at risk by a wave of bad publicity, you could quickly be “toast”. Thankfully, there is a well-worn path that helps you and your organization survive the attack. Somewhere in the depths of my files on public relations, I laid my hands on what I named a ”crisis survivor guide.” The origins of this document have long since faded. But the top 10 list is well worth keeping in mind if you are preparing for or dealing with a public relations crisis.
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Web Manager Playbook: Emergency Controls
Do you have a playbook for emergencies? Every web manager should have policies and procedures for managing their site in an emergency. One key to success in crisis communications: set up your management controls ahead of time. Baking these rules into your documentation and training helps you avoid snafus. Over time I’ve collected several ever-green guidelines to help web managers be ready for the worst.