Case Studies in Strategic Communications
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Evaluation Work
Training Workshops
Evaluation Work:
Audits, Scorecards, and Web Governance
We have a rich depth of experience in conducting communication audits, with the majority of our activity focused on web-based activities. Additionally, we have experience performing general communication audits for large public sector systems.
We use a variety of techniques, including interviews, surveys, analysis, and usability reviews. Our audit provides a complete evaluation of your site’s performance against a checklist of best practices covering governing processes, core processes, and enabling processes.
A full-scale audit will last between six and eight weeks. We cover over 200 factors that impact your performance. To gather their views, we fielded a 40-question survey to your entire web team. Additionally, we conduct in-depth interviews with up to 10 key web staff members to probe their attitudes and behaviors in managing the site. We also compare your organization’s structure and documentation against best practices so you know how you measure up. Custom solutions unique to your structure are also possible.
Please let us know if we can leverage these skills to benefit your organization using our proven methods.
Case Studies
- Building a KM Program at CFPB
- Web governance audits at the World Bank
- Web standards at the House of Representatives
- Evaluating Public Outreach at the Kyrgyzstan Parliament
- Expert panelist at the Congress Online Project
Training Workshops:
For Public Information Officers
We offer practical communications training that includes hands-on work, making it relevant to your organization or issue. Many topics are available, and here are some of the most popular offerings:
Message Development Workshop — Where we teach you how to use the Campaign Message Box. Workshops like these sharpen your skills and equip your team with the same message development skills used by Capitol Hill and political campaign veterans. (See EPA case study below for details)
“Live On Camera” — Where you get the fundamentals of appearing in that format, and practice with a taped interview. Do you speak with authority, concern, and enthusiasm? Then you are an ace. (See Census Bureau case study below for details)
“Web Renewal” — A full day of web publishing training for non-techies, which is ideal for large organizations that have a distributed publishing model. (See Voices for America’s Children case study below for details).
You can schedule a communications training workshop in various formats to suit your needs.
Case Studies
- Federal Communication Commission – single session
- AAA Mid-Atlantic – half-day training
- Environmental Protection Agency – custom training
- US Census Bureau – full-day training
- Voices for America’s Children – Web renewal team training