Case Study: Refreshing the Brand at PoliTemps & Capitol Works
Challenge: PoliTemps, an established staffing agency in Washington, D.C., had been using the same logo since its start. It was time, the owner said, to update their brand. A related business, Capitol Works, also needed the same refresh project.
Solution: After completing a branding profile that outlined their unique and single-minded message and target audience, a series of logo options was created using contemporary colors and font choices. With their favorite selected, letterhead, envelopes, and a label were produced.
The firm’s brochures needed to be redesigned. Project goals and expectations were set. A copy for a gatefold brochure was drafted, images were sourced, and three layout options were presented to the client for review. A favorite layout was chosen, and the copy was vetted a final time. An appropriate paper stock was selected, and the job went to press. Production supervision assured a perfect job.
Result:
- A contemporary logo with a new corporate typeface and colors
- A business package of letterhead, envelopes, labels, and business cards
- A brochure with clear and concise copy aimed at its target audience
- Expert print supervision assured a perfect job
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