Case Studies in Digital Strategy
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Usability Work
Content Strategy
Usability Work:
Human Factors and the User Experience
We can help you navigate the choppy waters of website usability, and we have a proven track record of success in the public sector, having led redesigns and content migrations at the DOE and DHS as a federal employee, as well as delivering leading usability work on the USAF Intranet as a consultant.
Whether you need a part-time usability consultant to partner with you for the long haul or a project-based specialist to offer an independent assessment of your site’s usability, you can rely on us.
A certified usability analyst is familiar with the principles of human factors engineering. With site scorecards that benchmark you against best practices in evidence-based design theory and task analysis, your website will receive a roadmap to success. Our reports provide the analysis you need to present to your stakeholders, including a before-and-after comparison of your website. Please read up on our favorite projects here.
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- DHS.gov Website Redesign and Content Migration
- RestoreTheGulf.gov at DHS
- The AFPortal at the USAF
- The first generation of energy.gov
- The Cumberland County Library System Website
Content Strategy: Branding and Identity
At the core of any web design project is your identity and brand. You need message-driven content and a look and feel that effectively tell your story. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.
Moreover, it will better serve your audience and achieve your goals due to the changes it drives in your customer relationships, behavior, and branding.
We offer end-to-end web project management services (draw the blueprint; build the foundation; manage the life-cycle) to help you successfully tell your story via your website. You can scale the engagement up or down, depending on your needs and budget, for any specific phase of the project where you require assistance.
Samples of some successful content strategy and web renewal projects are listed below, showing different service levels.
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- New Information Architecture for Land Trust Alliance – task partner
- Support the AFPortal Roll-out Strategy, Launch, and Marketing – task partner
- Refreshing the Brand at Politemps + Capitol Works – turn-key solution