Leadership is one of the essentials in scoring whether web governance is working at your organization. But how do you measure what is normally seen as such a soft skill?
For web managers and public affairs officers in charge of websites, my belief is you must look to your stewardship and communication systems as significant factors in your capacity to lead an organization. Both of these have structure and systems – proven winners – that forecast strong successful leadership. If you have these systems in place, you are ready to thrive. In their absence, you are swimming upstream.
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A web design strategy pays off for you and your organization. Whether your site is up and running or you are composing the blueprint for a new one – having a design strategy helps you make sure your site tells your story.
The key reason you need one is because this is how you “stick the landing.” It creates a vehicle for your team to capture and document conversations that always seem to go in circles. Once you have it down on paper everyone is on the same page when you carry out the plan and manage the operations.
It’s a living document and may change as your site evolves, but at its core, the design strategy tells the story of your site to your team and ultimately your audience.
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If your program leads change in a large organization, one of your primary challenges will be to find out where you are today and where you are going in the future. It should come as no surprise that most of the time everyone you talk to has a different take on both ends of the question. How you reconcile the different points of view will in large measure determine whether you succeed or fail. Your mission is to review your team’s current performance. So where do you begin?
My favorite trick is to pull a page from a Canadian playbook. Several years back, their government put a focus on citizen service across all their agencies. In order to jump-start the effort, everyone got a roadmap tool that walks them through the necessary steps to transform their organizations.
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