Campaign Message Box Explained

protestor_originalThink campaign “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. Deconstruct the most effective positioning in today’s communications, and you see message boxes everywhere.
Continue reading “Campaign Message Box Explained”

2008 General Election Message Box

heelsA campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view.

What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept.
Continue reading “2008 General Election Message Box”