Case Study: Refreshing the Brand at PoliTemps & Capitol Works
Challenge: PoliTemps, an established staffing agency in Washington, D.C. had been using the same logo since their start. It was time, the owner said, to update their brand. A related business — Capitol Works — needed the same refresh project.
Solution: After completing a branding profile outlining their unique and single-minded message and target audience, a series of logo options were created that used contemporary colors and font choices. With their favorite selected, letterhead, envelopes and a label were produced.
The firm’s brochures needed to be redesigned. Project goals and expectations were set. Copy for a gatefold brochure was drafted, images were sourced, and three layout options were presented for the client’s review. A favorite layout was chosen and the copy was vetted a final time. An appropriate paper stock was selected and the job went to press. Production supervision assured a perfect job.
Result:
- A contemporary logo with new corporate typeface and colors
- A business package of letterhead, envelopes, labels and business cards
- A brochure with clear and concise copy aimed at its target audience
- Expert print supervision assured a perfect job