Positioning: The Battleground for Your Mind

Recommended Reading on Message Development

Positioning-bookI have been a believer in the message box concept for a long time, and have used it successfully in many PR initiatives and even web site branding. What this book provides is a very cogent discussion about why a message box is such a successful technique — it is all about positioning yourself against the competition.  This classic ready is available on Amazon, new or used in book digital or MP3 format. (And it is cheap!)