.: The Buzz [October 2009]
Tips for Web Managers & PR Mavens
As the trees begin their autumn transformation into bright golds, oranges and reds, I've been thinking about other kinds of transformation. If you want to spark change in an organization you need tools and tactics. And that's the topic of this edition of Buzz.
|
|
SUMMARY
Get Found: If a tree falls in the forest and nobody hears it -- did it happen? In the digital age, search engine optimization is the way to be sure your content to be seen and heard. Learn my 16 best practices...
Tell a Story: If you want to persuade an audience or executive, traditional arguments often fall flat. So retire the charts and return to your childhood for a formula that works: rediscover the art of how to tell a story and ignite creativity. We've got story telling templates...
Make People Happy: Customer satisfaction is the name of the game for top performers. So why does everyone make the same mistakes with their surveys? We point out common errors to avoid...
Got an itch for the longer version of the answers? Read on.
|
|
Be Found Online: My Sweet 16 SEO Practices |
|
|
Are You Search-Engine Friendly?
Your ability to serve your audience and compete against the noise of other sites vying for those eyeballs is hurt by poor Search Engine Optimization (SEO) practices. From a marketing point of view, it is a rookie mistake that needs urgent attention.
I’ve put together an SEO Web site scorecard to provide insights on how your site is performing against best practices. It identifies the top meta-data, content, domain administration and link issues that every Web manager should keep their eye on. My “sweet 16” site-specific SEO tip sheet starts with a reminder to include valid and unique title tag and description...
|
|
The Power of Story-Telling
|
|
|
How a Well-Told Story Can Spark Magic
Story-telling is our native language. The comfortable association goes back to our childhood. It defines how we were taught right from wrong, success from mistakes and other life lessons. Is it any wonder it works in adulthood too?
Telling a story seems to work magic as a way to engage people and bring them around to new thinking and creative ways of doing business. And it sure beats "Let me show you a chart."
My two favorite story-telling templates are the "spring-board" stories written about by a guru of the story-telling trade, and the step-by-step approach from the U.S. Air Force communications bible...
|
|
All About Customer Satisfaction Surveys |
|
|
Eight Tips for Effective Customer Satisfaction Surveys
People often make mistakes in deploying a satisfaction surveys for the first time – and the mistakes often repeat themselves for those who manage existing satisfaction survey programs.
My first tip for those who are in charge of customer satisfaction metrics is simple: don't reinvent the wheel when deciding what questions to ask. There are plenty of tested non-proprietary question sets out there...
At this end of this article I share my picks for free and paid online survey tools you can try out.
|
|
|
|
