.: The Buzz [May 2009]
Tips for Web Managers & PR Mavens It's time to question everything...
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SUMMARY
Q: Why are large organizations still paying for antiquated offline publishing empires?
A: Let’s go paperless.
Q: Why do those hipsters over at the transparency movement seem to ignore the crushing clutter of information overload?
A: There is a need to weed.
Q: What are the questions you should always have in your hip pocket for any interview?
A: My five magic interview questions.
Got an itch for the longer version of the answers? Read on.
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RU Ready to Go Paperless?
The New York State Senate recently pocketed $4M in savings by eliminating their old news clip service in favor of online news aggregators. With President Obama’s call to action to federal agencies to trim their budgets, I think it is time to reconsider how the public wants to consume its government information.
As one reform-minded manager once told me, “Shoot the dogs and take their money”. My own story from the trenches at the Department of Energy, shares ideas on help you begin a management review of your document clearinghouse systems... |
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Transparency v. Information Overload
The push for "transparency" -- often translated into a desire to step up the tempo of publishing to government Web sites – ignores the problem of information overload at its peril. Simply too much of existing government Web content is out-of-date, redundant, irrelevant or even inaccurate – which can cause massive problems.
A compelling case study from Microsoft makes the case that information overload is a serious problem that cannot be ignored. They claim it is high-time we measured dissatisfaction, and begin to “weed the garden” to turn that frown upside-down...
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| Tip #8: Five Magic Interview Questions |
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When They Ask, "Do You Have Any Questions?"
Some years ago, I ran across a list of what I consider to be the most eye-opening interview questions on the planet. These questions never fail me. They consistently open up the conversation into nooks that produce insightful and interesting commentary.
When I do a Web site audit interviews, these five questions are a cornerstone. But they would work anywhere. So next time you start a conversation with someone new -- as part of a job interview, a research project, a client engagement or something else -- take my questions out for a spin...
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