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.: The Buzz  [March 2009]
Tips for Web Managers & PR Mavens  

You'll find three exciting game-changers in this edition of BUZZ.

SUMMARY

Whether you want to fix your under-performing Web site or you it is essential your next meeting does not fail, we've got some ideas with juice to help you be a game-changer extraordinaire. Plus: all you need to hop on the Widget bandwagon -- a hot trend poised to change the face of communications.    

Why Web Scorecards Rock

Benchmark Yourself Against Best Practices. Your Web scorecard is a roadmap to help you identify where you need to tweak, where you need to overhaul and where you are doing well...

We've done over 200 Web scorecards for Members of Congress, non-profits and trade associations. This write-up gives a window into how we do it and why it is a smart choice to start your Web overhaul initiative with a Web Scorecard...
 

>>Continue Reading "Why Web Scorecards Rock"
Tip #7: Why Meetings Fail

Nix the Fail Whale. We’ve all be in our share of badly run meetings that leave us scratching our heads about what the point was or why you wasted your valuable time attending. This article is a round-up of my tips about why meetings fail and how to avoid it.

When it is critical for your meeting to succeed, there are three often overlooked factors to consider:
  • What kind of meeting are you in?
  • Is the meeting necessary?
  • Did you call the meeting at the right time of day to get the outcome you want? (Yes, a little Machiavellian, but this last one is from the U.S. Air Force and I tend to think they know what they are talking about) 
>> Continue Reading "Why Meetings Fail"
I Heart Widgets

Stay Ahead of the Curve. Imagine a world where your audience found out about your activities with an on-demand tool, not on YOUR Web site, but on THEIR OWN blog or a Web site they frequent. That is the glory of widgets.

We look at some trendsetters in government and the media who are changing the way the game is played on distributing your content, and give you all the resources you need to hop on the bandwagon.

>> Continue Reading "I Heart Widgets"

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Kathy McShea
President & Founder

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