.: The Buzz [February 2009]
Tips for Web Managers & PR Mavens This edition of BUZZ is all about crisis communications.
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SUMMARY
This month's Buzz was inspired by being trapped in the "purple tunnel of doom" for most of Inauguration morning and watching officials make every mistake in the book about how to communicate in the face of an unexpected fiasco....Plus: Web managers get my favorite tips for how to prepare for emergencies.
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| Crisis PR Lessons from the "Purple Tunnel of Doom" |
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I still have out of town friends ask what Inauguration Day was like here in Washington, D.C. I get to tell them how I experienced one of the strangest (and most avoidable) planning snafus in the history of Presidential inaugurations. Along with thousands of other purple ticket holders, I spent most of the morning in the 3rd street tunnel, AKA the "purple tunnel of doom".
How this situation was handled by government leaders has a lot to tell us about crisis communications in the age of the blogs and Web 2.0.... >>Continue Reading "Lessons from the Purple Tunnel of Doom"
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| Web Manager Playbook: Emergency Controls to be Prepared |
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Any enterprise Web manager knows it is essential to have policy and procedures in place to deal with communications emergencies.
Here I detail some of the best practices I've collected over the years on how to do it right. If you don't have procedures in place -- or think it may be time to dust off and update your current guidance -- start here. (And don't forget to use the comments area to share whatever I've missed...)
>> Continue Reading "Emergency Controls for Web Managers"
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| Tip #6: My PR Crisis Survivor Guide |
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This is a roundup of my top ten tips on surviving a PR crisis. By my count, people in charge of dealing with the "purple tunnel of doom" missed the boat on each and every item on the list, at least in the first few days of the fiasco. Agree? Disagree? Discuss!
>> Continue Reading "Tip # 6: My PR Crisis Survivor's Guide"
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| | Contact Information | | Kathy McShea
President & Founder
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Emerald Strategies, Inc.
(202) 543-2112 | |
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