SUMMARY

Design Strategy Step-by-Step. Tell the story of what your Web site will accomplish and why it matters - in six parts...How to Measure Web Leadership. A cookbook of essential  ingredients for Web governance...Review Your Team's Performance. Bring my favorite tool to your next team meeting
  

A design strategy document tells the story of what your Web site will accomplish and why it matters.  It has six parts and can be written in two pages or less.

When I posted this story to a list-serve of information architects, one peer called it "a succinct reference that all parties can refer to" and said he'd share it with his creative director. Someone else said it was very "helpful and timely" and added off-list that he liked the way I described the relationships between the strategic components.  Do you have a design strategy for your Web site yet? Why not? 

There was a government-wide service improvement initiative in Canada a while ago. They released a publication to help the agencies do a self-assessment that had a brilliant one-page quiz that covered all the right topics.

Since I discovered this tool at a conference a few year's back its become my go-to favorite for triggering group conversations in organizations road-mapping change. It turns what can be a difficult conversation into a great exchange. Do it as a group and everyone leaves the meeting on the same page, plus you take away a plan to jump start change. Do you need an ice-breaker for your next team meeting? Read on...

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