The Latest Buzz from Emerald Strategies...
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(June, 2008) -- We've unearthed some new tips for Web Managers and PR Mavens this month to help you organize your Web team, work with bloggers and embark on usability testing...Enjoy!
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| Staff Your Web Dream Team |
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Where does it fit: IT or Public affairs? I say neither! Manage your Web investment as a program office. The key to the kingdom: don't do other people's jobs. Remember, to get power, you give power away.
When you staff your Web team like a program activity, orchestrating the work of other business units, you can leverage expertise (and dollars) that may not be yours. Rather than compete with existing power-centers, you bring the experts to the table.
My dream team org chart spells out the details and includes short model functional role descriptions. I think it fits the business needs of today's large enterprise environment where managing the Web site needs to be less like herding cats and more like conducting a symphony.
...Continue reading "Staff Your Web Dream Team" >>
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| How to Work with Bloggers |
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As traditional PR shops add blogger outreach to their duties, those accustomed to working with the so-called mainstream press find the rules of the game fuzzy and foreign.
What rules apply? A dozen “dos and don’ts” emerged at two recent forums of blog producers and consumers. Their collective wisdom is summed up in a 12-pack list with tips on how to identify interested bloggers, how to be heard and other rules of the road…
...Continue Reading "Work with Bloggers" >>
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| FEATURED SERVICE: Usability Test Options |
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There are a lot of options to consider if you are thinking about doing usability tests on your Web site. We’ve prepared a slidecast - with audio - to review the advantages and disadvantages of three popular options: expert reviews, human performance testing of your top tasks and card-sorting. The slidecast provides:
• an overview of the features of each usability test option
• a frank discussion of the pluses and minuses of each option
• a benefits rundown so you can make the case for usability at your organization
We welcome the opportunity to put together a proposal for your next usability project. Hire us and you’ll get the confidence of having Certified Usability Analysts at your side working with you to make your usability test a high-impact investment.
Follow the link below to the six-minute introduction or click through the landing page to visit my Slideshare page and get the full 23-minute version.
...Continue reading "Usability Test Options" >>
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