The Latest Buzz from Emerald Strategies...
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(May, 2008) -- We've unearthed some new tips for Web Managers and PR Mavens this month to help you write better email, govern your Web site like a pro and statistically pin-point your Web visitors' top tasks...Enjoy!
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Here's a radical idea: instead of saying every Web site is unique, what if we said every site's objectives are basically the same? Before you construct your Web governance plan, you better be clear on what your goals are. The secret to success is to not re-invent the wheel.
My assumption challenges conventional wisdom that every site is "special." But if you are ready to benchmark against best practices for your Web governance system, you are one step closer to a high-performance Web team...
...continue reading "Web Governance Defined" >>
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| 12 Steps to Better eMail: Lessons from the Campaign Trail |
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In the 2008 election, the Internet rules and online campaign activists are the rock stars. They can teach the rest of us a thing or two about how to deliver better eMail...At a recent NetRoots Camp in DC hosted by the New Organizing Institute a spectacular roundtable discussion drew some battle-hardened veterans fresh off the campaign trail.
I took plenty of notes to share with you, and spiced it up with some of my own research on why eMail is not dead and what you can do to better manage eMail on the RECEIVING end... ...continue reading "12 Steps to Better eMail" >>
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Is your Web site an information dump or are you oriented toward getting things done? If you run a Web site, your job is to understand what your customers want and help them get it. Here's the trick to master: people are task-oriented when they are online. This insight is at the core of internationally acclaimed content guru Gerry McGovern's new service called "Customer Carewords".
When you use "Customer Carewords" you get metrics that are far more reliable and useful than your average customer satisfaction survey or information architecture exercise...
...continue reading "Customer Carewords" >>
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