The Latest Buzz from Emerald Strategies...
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We're using our April eNews blast to share the most recent "buzz" from our newly designed Web site - We're featuring tips and info to help Web managers and PR mavens shine. Enjoy!
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| The Zone to Stay on Message? Build a Message Box |
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The wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. When you deconstruct the most effective positioning in today’s communications you find message boxes everywhere.
Message boxes shape the way we think about people, products and policy. The 2008 Democratic primary offers a perfect example of a message box in action.... Message Box Article >
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| Crowd-Source Your Web Fix-it List |
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One of the most frustrating parts of managing a large Web enterprise is coming up with a process to collect and prioritize ideas to fix bugs or make improvements. Ideas fly in from dozens of directions. So how do you seperate the good from the bad?
We've got the answer here: combine a value-based rating system with a modified game of poker. It's both a fun and effective way to manage your fix-it list. Web Requirements Article >
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| FEATURED SERVICE: 360 Degree Web Audit |
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This month, our featured service is our 360 degree Web audit. What's in it for you? A bottom-up review of your site performance looking at governance, the site itself and all the invisible back-end processes that make or break your Web site. When we deliver our full report with a briefing for you and your team, you'll get:
:: A roadmap to guide Web program management plans
:: An actionable report with concrete ideas for improvements
:: Strategic alignment: everyone has the same picture of the current situation
Learn More About Web Audits >
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