Web Governance Roadmap

For the life of this blog I’ve been writing posts and articles that detail my web governance road-map. This is my approach to web governance and tracks with how I would evaluate a website governance system – assessing the governing processes, core processes and enabling processes. Together they combine to give you the web governance system where you are only as strong as your weakest link.

I thought it might be helpful to organize these posts as an index – so here you go. Let’s follow the yellow brick road!

The outline format shows the system as I envision it, along with the details that make up each part. Where I have links is where I’ve authored posts. If there isn’t a link yet, it means this is the topic of a future article.

As usual, I’d love to get your feedback – let me know where you see gaps or opportunities to round out my views.

GOVERNING PROCESSES

Manage the Program

1. A clear structure for monitoring operations
   • Web Governance Defined
   • The Road to Your Web Dream Team
   • How to Measure Leadership
2. Policy and Procedures
   • Policy Adoption
   • Life-cycle Management for Policy and Documentation
   • Emergency Controls

Plan and Execute

1. Design Strategy Step-by-Step
2. Planning | Congress Online: A Cautionary Tale
3. Understand Your Audience
   • 80 Percent Lurk
   • Nine Tribes of the Internet

Measure – Monitor Program as a Routine Business

1. Customer Satisfaction | All About Customer Satisfaction
2. Heuristic | Why Web Scorecards Rock
3. Usability Testing | Usability Testing: Options to Fit Any Budget
4. Comparison Benchmarks and KPIs | The Value of Key Performance Indicators
5. Regular Audits | Five Magic Interview Questions
6. Improve Services | Review Your Team’s Performance

CORE PROCESSES

Provide Valuable Content

1. Confidence
   • Ease of Use
   • Readable
   • Look and Feel
   • Link Behavior
2. Transparency | The Next Administration and the Internet
3. Trust
4. Quality: Improve Content | The Need to Weed

Help People Find Information

1. Navigation | It’s All About Navigation
2. Search | My Sweet 16 SEO Tips
3. Efficiency
4. Marketing
   • I Heart Widgets
   • How to Work with Bloggers
   • 12 Steps to Writing Better Email
5. Access and Sharing
   • Find Social Media for Your Website
   • Social Media at the Office

Do the Feedback Loop

1. User Help | Actionable Instructions
2. Workflow
3. Communications
   • Message Box
   • Ace Your Presentation
   • Meetings | Why Meetings Fail
   • Unified Info Hub
   • 10 Tips to Survive a PR Crisis
   • The Power of Story-Telling

ENABLING PROCESSES

Care for People

1. Staffing
2. Training | Web Training Checklist
3. Content Help
4. Recognition, Rewards, Sanctions

IT Support

1. Publishing Tool
2. Requirements Gathering | Crowd-Source Your Requirements
3. Specifications on Requirements

Provide Infrastructure

1. Site Performance
2. Platform Hosting| How to Pick a Web Host: 8 Factors
3. Domain Administration

Resource Management

1. Control Spending | Go Paperless!
2. Enterprise Architecture
3. Budget
4. Acquisition | Model Web RFP