Training

fishermanEvery organization has valuable content and break through moments. Our training on writing for the web, message development and web management helps web teams be more powerful and effective.

With over two decades of experience in public sector PR behind us, we’ve developed some know-how about what works … and common mistakes you should avoid. We help public relations professionals put the pieces together.


Sharpen Your Skills

We offer a variety of class and workshop opportunities. Each session is available independently, or as part of a full day “track” with similar offerings. Custom training is available on request. Our expertise covers the landscape on communications and web management.

Our practical communications training includes hands-on work to make it relevant to your organization or issue. You can schedule a communications training workshop in a variety of formats to suit your needs. Many topics are available and here are some of the most popular offerings:

Message Development Workshop — Our most popular track. This workshop guides your team through a proven method to develop clear and consistent messages that are heard.  The “Message Box” is a winner used in the public and private sector alike. With hands-on exercises, your team emerges with stronger skills to tackle the communication challenges your organization faces in today’s over-communicated society. This session sharpens your skills and equips your team with the same message development skills used by Capitol Hill and political campaign veterans. (see EPA case study below)

“Live On Camera” — Where you get the fundamentals of appearing in that format, and a practice with a taped interview. Do you speak with authority, concern and enthusiasm? Then you are an ace. bridging from beginner to a polished spokesperson benefits from message development and delivery coaching. (See Census Bureau case study below)

“Web Renewal” — A full day of web publishing training for non-techies, which is ideal for large organizations who have a distributed publishing model. Your ability to leverage your online communications channel is vital to your organization. (See Voices for America’s Children case study below)

We know it is vital to deliver content with a clear, credible message in a format that will break through. We bring life experience in journalism, Capitol Hill and non-profit media relations and academia to bear to make each session informative and relevant.

Also, we speak often on politics and public affairs. Our media training expertise includes many presentations at professional training conferences with public information officers of federal agencies, trade associations and non-profit communicators.  Please contact us if we can speak at your event or help you deliver high impact communications in media interviews, presentations and other offline and online forums.

Learn More: Case Studies