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In This Section
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Web sites and offline marketing materials form an expression of an organization’s identity and must be well managed and executed.
The quality of your expression can have important consequences on your ability to communicate. Whether marketing is fuzzy or shines is a reflection of the strength of your communications management.
On This Page
Web Production + Design
Marketing: Branding + Identity
Web Production + Design
So you want a new Web site. Where do you begin? Or maybe you built a site already but it is under-performing because you still need professional help on your navigation or your content. Whether your site is new or existing, we are here to help.
We provide step-by-step design strategy and consulting services, along with tips and tools so you can do some tasks yourself and trim costs. And we will help you identify which tasks can be reserved for your in-house talent and which tasks require the skills of a hired hand like us.
Our menu pricing allows clients to take some some tasks in-House and streamline costs, and hire a Web specialist to do the things you especially need outside assistance with. We'll work with you to find the right mix of services to meet your needs.
The steps involved in building a site typically include these tasks:
Build the Structure: Steps in Web Production + Design
| :: | Evolve design and manage site administration | ||
| > Select a theme/template > Select custom colors > Select images > Set up a domain and Web host > Set up a Google Analytics account |
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| :: | Inventory your existing content | ||
| :: | Set standards for your content and retire or rewrite content that fails to measure up | ||
| :: | Create new content; check out Web 2.0 plug-in ideas | ||
| :: | Recruit your channel managers; they may be the same stakeholder team involved in planning - or not | ||
| :: | Information architecture; make adjustments to navigation as needed and map old and new content to your new structure. |
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LEARN MORE Select a Web Theme/Template Find Web 2.0 Plugins for Your Web Site Write a Web RFP Use our 20-Step Project Management Plan (PDF) |
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Web Design Strategy
If your senior executives aren't providing the buy-in or support you need for your project, or stakeholder support is critical to success, you may want to consider using a Web design strategy as a decision-document to make the business case for change.
A Web design strategy focuses on the goals, audience and branding aspects of our blueprint. It is critical for you to get your team on the same page about these ideas before you commence with other steps of your Web improvement plan, and using our consulting services to guide you through this phase can result in satisfying rewards for your project.
There are other benefits you'll gain. A design strategy document tells the story of what your Web site will accomplish and why it matters. It makes for better communication, a historical record and traceability.
Marketing: Branding + Identity
Whether you are producing a logo, a brochure or a report, you need message driven materials that tell your story effectively. We have a record of success transforming internal and external communications in organizations large and small.
Our experience and perspective helps you develop creative communication materials with a strategic focus. The products we create leverage your organization's strengths to get the desired results. Our success in marketing is built on our keen understanding of how to create sassy print media that stand out in a crowd.
