Web Consulting Services
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Web Audit Services
Usability Services
Training Services
Content Marketing Services
Web Audit Services
Our comprehensive web governance system audit offers large organizations a proven window into the strengths and weaknesses of their current system.
Those who part of your web eco-system will have a voice in the planning and improvement process. An independent auditor has the benefit of bringing an open-minded point of view to the field work, encouraging frank discussions with your stakeholders.
Leaders get a yardstick to measure success and map improvements in four areas:
- Performance
- Service
- Quality
- Business goals
Read more about our Web governance and audit work…
Usability Services
Whether maintaining an existing site or building a new one, our goal is to transform the way you do business on the web and guide your organization through a change that will revolutionize your website management. Usability is the key to success.
Put our award-winning project management skills to work and soon your Web site can tell the story of your organization. Internal communications will finally mirror your external communications, because your design will work for you.
Our usability services is at the core of our web governance consulting, because if you can’t measure it, you can’t manage it.
Services include expert reviews and performance scorecards to help you plan your web design project with a blue print of what success looks like in hand.
We also offer usability tests that measure the time and number of clicks users to complete the top tasks critical to your site’s success. This gives you numbers to present your stakeholders with a before and after success story on your web project. Read more about our usability work…
Training Services
With over two decades of experience in public sector PR behind us, we’ve developed some know-how about what works … and common mistakes you should avoid. We help public relations professionals put the pieces together.
We offer a variety of class and workshop opportunities. Each session can be independent or part of a full day “track” with similar offerings. Custom training is available upon request.
Our expertise covers the landscape on communications and web management.
Message Development Workshop: Our most popular track is our Message Development Workshop. This workshop guides your team through a proven method to develop clear and consistent messages that are heard. The “Message Box” is a winner used in the public and private sector alike. With hands-on exercises, your team emerges with stronger skills to tackle the communication challenges your organization faces in today’s over-communicated society.
We bring our experience in journalism, Capitol Hill and non-profit media relations and academia to bear to make each session informative and relevant. Read more about out training work…
Content Marketing Services
The essence of your web design project is identity and brand. You need message-driven content and a look and feel that tells your story effectively. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.
What’s more: it will better serve your audience and goals because of the changes it drives in your customer relationships, behavior and branding.
We offer end-to-end consulting services (draw the blueprint; build the foundation; manage the life-cycle) to help you to successfully tell your story via your website. And you can scale the engagement up or down, depending on your needs and budget.
After we launch your new website, you decide how to manage it’s life-cycle. We can sign-on to manage operations (basic maintenance, upgrades, new content, SEO, metric reports, etc.) or we can provide training or recommend resources to let you bring it in-house.
We offer several levels of service to help your website shine:
- Economy: small website build – bring your own content (Typically 10 – 60 pages)
- Turn-key solution: small website build (Typically a 10 – 60 page site)
- Usability partner: to lead or assist on specific tasks (i.e. content refresh, usability, navigation, launch, training)
- Full-service partner: web project management services that use your in-house team resources or manages vendors (Reports to your executive or marketing representative)
The digital products we create leverage the strength of your organization’s identity to get the desired results. Read more about our content and outreach work…