The essence of your web design project is identity and brand. You need message-driven content and a look and feel that tells your story effectively. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.
What’s more: it will better serve your audience and goals because of the changes it drives in your customer relationships, behavior and branding.
Content Marketing: A Strategic Focus
We offer end-to-end consulting services (draw the blueprint; build the foundation; manage the life-cycle) to help you to successfully tell your story via your website. And you can scale the engagement up or down, depending on your needs and budget.
After we launch your new website, you decide how to manage the life-cycle. We can sign-on to manage operations (basic maintenance, upgrades, new content, SEO, metrics reports, etc.) or educate you on how to manage it and empower you to take control.
We offer several levels of service to help your website shine, from providing economy websites to being a full-service partner in your web project.
- Economy: small website build – bring your own content (Typically 10 – 60 pages)
- Turn-key solution: small website build (Typically a 10 – 60 page site)
- Task partner: to lead or help on specific tasks (i.e. content refresh, usability, navigation, launch, training)
- Full-service partner: web project management services that use your in-house team resources or manages vendors (Reports to your executive or marketing representative)
The digital products we create leverage the strength of your organization’s identity to get the desired results. Our experience adds value to your web operation with strong skills producing effective strategic communications; an award-winning track-record at managing large complex web projects; an ability to craft consistent and clear digital communications; and rock-solid message development chops.
Content Marketing Projects:
Several case studies for content marketing appear below. See the usability section for examples of our full-service work.