| Surface Your Gems |  |
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| We offer Web management consulting that combines our expert knowledge in online and offline communications. We focus on your audience as well and tips to improve your internal communications... The result? Your Web communications shine brighter. | ||
| 360° Web Audits | ||
| Web Usability Testing | ||
| Communications Training | ||
| Marketing + Web Analytics | ||
| Carewords to Manage Top Web Site Tasks | ||
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We believe every organization has valuable content
and breakthrough moments. Too often they are hidden from view or stuck in the mud. The right consulting partner brings you the know-how to discover and surface your gems, and give them some polish along the way.
We offer management consulting services to help you deliver high-impact communications. Our services include 360° Web audits, Web usability testing, communication training and marketing + Web analytics. With Emerald Strategies at your side your organization gains the rich professional experience, innovative tools and creative strategies you need to make an impact in the marketplace of ideas.
When your customers arrive at your Web site, what are their top tasks? If you want to create customer-centric, task focused Web sites that generate higher conversion results from your key audiences, it's time to find out. Why not let your customers tell you - in precise, statistical terms - what they want to do on your site?
A unique scoring technique -- called Customer Carewords™ -- has been the key to stronger customer engagement for Web visitors at hundreds of large enterprises in 15 countries around the globe. Customer Carewords™ is the brainchild of Gerry McGovern, a worldwide authority on managing content as a business asset. We're happy to be one of his North American partners.
and breakthrough moments. Too often they are hidden from view or stuck in the mud. The right consulting partner brings you the know-how to discover and surface your gems, and give them some polish along the way.
We offer management consulting services to help you deliver high-impact communications. Our services include 360° Web audits, Web usability testing, communication training and marketing + Web analytics. With Emerald Strategies at your side your organization gains the rich professional experience, innovative tools and creative strategies you need to make an impact in the marketplace of ideas.
When your customers arrive at your Web site, what are their top tasks? If you want to create customer-centric, task focused Web sites that generate higher conversion results from your key audiences, it's time to find out. Why not let your customers tell you - in precise, statistical terms - what they want to do on your site?
A unique scoring technique -- called Customer Carewords™ -- has been the key to stronger customer engagement for Web visitors at hundreds of large enterprises in 15 countries around the globe. Customer Carewords™ is the brainchild of Gerry McGovern, a worldwide authority on managing content as a business asset. We're happy to be one of his North American partners.
Web GovernanceWhether maintaining an existing site or building a new one, our goal is to transform the way you do business on the Web and guide your organization through a change that will revolutionize your Web site management.
Training
With a working background as a journalist, a Capitol Hill press secretary and adjunct faculty member, we know the importance of delivering a clear, credible message in a format that will break through.
You have helped us keep a customer focus and made tremendous contributions to our strategy.
John Gilligan, formerly CIO USAF; now Senior Exec at SRA
You’ve been a tireless team member and your relentless focus on the AF Portal user has paid big dividends.
Lt. Col. David Gindhart USAF
12 Steps to Better eMail 
April, 2008Online activists from the 2008 campaign can teach the rest of us a thing or two about eMail...
Web Governance Defined
Instead of saying every Web site is unique, what if we said every site's objectives are basically the same?
Instead of saying every Web site is unique, what if we said every site's objectives are basically the same?
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