At Your Service. We are pleased to offer a ready team of specialists in media training, usability analysis, call center operations and graphic design to create impactful online and offline communications.
Kathy McShea, the founder and owner, is a communicator by heart and a Web management expert by trade. She has a passion for improving customer experience, brand engagement, building buzz and awareness and leveraging Web content as a business asset.
CAREER PROFILE
McShea has held positions as the Consumer Information Director at the US Department of Energy, Media Director of Consumers Union in DC and Chief Spokesperson for US Senator Carl Levin, D-Mich.
AWARDS
Best Feds on the Web, Government Executive Magazine; Leadership Award, Association of Federal Information Resource Management.
Emerald Strategies, Inc. is a woman-owned business that provides Web management consulting services. We work with organizations who want to improve the performance, service and quality of their Web sites. Our aim: a Web investment that pays off and a site that meets your business goals. This firm is founded on the belief that communication leaders deserve Web sites with standards, documentation and governance measures that reflect their strengths.
Our background in strategic communications, our track-record in standards and our commitment to public sector achievement distinguish us from other Web management specialists. Work with us and gain a roadmap to the rules, roles and relationships necessary to boost the impact of both your Web site and your internal communication operations. We will bring you rich professional experience, innovative tools and creative strategies you need to make an impact in the marketplace of ideas.
A range of tested and innovative tools to evaluate your performance online; Change management through stakeholder involvement;
Documentation to institutionalize results; Model product and systems to communicate at your best
Why Customers Buy
:: independent + vendor neutral
:: accents strategic communications
:: broad public service experience
:: user-centered design advocacy
:: certification by recognized groups
Ability to lead people toward meeting the organizations vision, mission and goals; Change management experience with major transformational projects; Ability to build internal and external coalitions to achieve goals
We're Most Proud of...
Our ability to provide flexible and creative Web management systems that share lessons learned and best practices from the US federal sector
