Digital Strategy

Case Studies in Digital Strategy

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Usability Work
Content Strategy

 Usability Work: Human Factors and the User Experience

navigatorWe can help you navigate the choppy seas of Web site usability, and we’ve got a track record of success with the public sector to prove it leading redesigns and content migration at DOE and DHS as a federal employee and with the leading usability work at the USAF Intranet as a consultant.

Whether you need a part-time usability consultant to partner with you for the long-haul, or a project-based specialist to offer an independent assessment of your site’s usability, you can rely on us.

A certified usability analyst knows the ins and outs of human factors engineering principles. With site scorecards that benchmark you against best practices on evidence-based design theory to task analysis, your Web site will get a roadmap to success.  Our reports have the analysis you need to present to your stakeholders a before and after comparison for your website.  Read up on our favorite projects here.

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Content Strategy: Branding and Identity


At the core of any web design project is your identity and brand. You need message-driven content and a look and feel that tells your story effectively. Our experience and perspective help you develop creative content and a winning presentation for your website make-over. Your sparkling new website will have the strategic focus you are craving for.

What’s more: it will better serve your audience and goals because of the changes it drives in your customer relationships, behavior and branding.

We offer end-to-end web project management services (draw the blueprint; build the foundation; manage the life-cycle) to help you to successfully tell your story via your website. And you can scale the engagement up or down, depending on your needs and budget, for any specific phase of the project where you need help.

Samples of some successful content strategy and web renewal projects are listed below, showing different service levels.

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