Marketing the AFPortal

CHALLENGE:

AFPortal logoWith limited funds for marketing, the USAF needed users worldwide to get registered for accounts on the new Intranet. Management wanted to create a unified message and collateral with a consistent look and feel. However, the size of the budget meant production and distribution costs would be decentralized.

SOLUTION:

We designed a promotional tool kit to launch the new Intranet. It included brochures, print ads for base newspapers in multiple sizes, posters and a logo. Printer-ready file formats along with samples, then distributed to USAF Major Commands worldwide.

afp-posters

A trio of posters supported the launch of the AF Portal.


RESULTS:

In eight months time, spurred by a leadership directive, accounts jumped from 102,000 to 466,000 registered users. This steady march upward in registration was over a four-fold increase.

  • The collateral organized a unified message
  • Various organizations promoted the unified goal in a decentralized way
  • Each Major Command controlled its own needs and printed on demand
  • Costs were shared between units worldwide

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