|
In This Section
|
Be an ACE – Speak with Authority, Concern and Enthusiasm
Author: Kathy McShea
Published: October, 2008
To be successful in your career it is essential that you master an ability to present your ideas and persuade others to your point of view. If you fail to do this you are likely to plateau and see others advance while you stall.
Presentation chops let you shine as a leader in your organization. This skill helps you to make successful pitches of your ideas and opinions on the job, conduct engaging community outreach meetings and captivate the media when you do interviews.
A workshop or seminar format is a perfect place for aspiring leaders and executives to practice their ability to persuade an audience and elevate their presentation style. This article outlines a proven method I use for engaging leadership seminar participants: carve out time for on-camera presentation training.
My Recipe for On-Camera Training
Start with a review of the basics, tips and tricks about how to make your message count. Then comes the fun part: on-camera training. You'll need a TV, a video camera with a microphone and a hat.
Establish a topic subject that everyone in the room has a reasonable base of knowledge on and ask everyone to write down a question on the topic. Then they will all have to throw it in the hat. Next, you will pass out scorecards for them to grade each other and let the room know that everyone will pick one question from the hat and get a one-shot chance to answer it on camera, with you as the interviewer reserving the right to do a follow-up.
As their classmates/colleagues answer the questions this will go by quickly and you will engage everyone's attention because they have been asked to grade their peers, and they are all curious about who will get the question they wrote down and how they'll do.
I’ve tried doing this training the more traditional way where it is one-on-one with the facilitator running the whole show and it tends to be an invitation for participants who are not in front of the camera to zone off into their own world. Engagement is a much more satisfying way to engage everyone in the learning experience.
Use the ACE Scorecard
The scorecard I use asks them to rank 1-5 for being an "ACE", speaking with authority, concern and enthusiasm. The ACE technique comes from Roger Ailes, a former GOP Political Strategist who is now at the helm at Fox News. ACE sums up your presentation style. You speak with:
At the end of each participant’s interview, play back the taped interviews and offer on-the-spot critiques. As the audience to weigh in with their own impressions of what worked and what didn’t.
After the final interview subject has their turn, poll the room to see who has the highest score and who is the ACE. If anyone on the individual scoresheets has two or more people tied, ask them to pick their favorite – the person who stood out as memorable. Announce the winner, and perhaps honor the runner-ups. Have a smaltzy prize to give them.
You'll be surprised at how folks will internalize the lessons about what works with this exercise and the energy it brings to the room. Plus, more often than not, everyone seems to agree who the ACE is giving you a platform to reinforce what works and what doesn't when it comes to presentations.
The Ability to Present = the Ability to Lead
To me, leadership is an art form. To do it well you need to develop and practice presenting your ideas to live human beings in an effort to persuade them to your point of view. To get ahead, you must be able to master this skill. A workshop with on-camera presentation training is a wonderful place to get some no-risk practice at doing it well.
LEARN MORE
Browse our Media Training services page
Learn about some of our past media training engagements
Discuss a media training session for your team
RATE THIS ARTICLE: