Positioning: The Battle for Your Mind

Reviewed by: Kathy McShea
Posted: May, 2009

I have been a believer in the message box concept for a long time, and have used it successfully in many PR initiatives and even Web site branding. What this book provides, is a very cogent discussion about why a message box is such a successful technique -- it is all about positioning yourself against the competition.

I've shown the picture of the 20th anniversary edition, but the link goes to the original, which is available for less than $12.00.

Positioning: The Battle for Your Mind

PRICE: (Amazon) $11.53

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