(April, 2008) A Dozen Steps to Better eMail Campaigns

eMail is Not Dead. Lessons learned in the trenches of the 2008 political campaigns are instructive for all of us who want to learn how to write better eMail. Read a dozen rules to help any eMail campaign if you are sending eMail, as well as some tips on managing eMail from the receiving side...

(March, 2008) Web Governance Defined

What are your objectives? Instead of starting from the proposition that every Web site has unique objectives, why not start from the point of view that at their core every Web site has the SAME objectives? That’s where we propose you begin in your quest to evaluate the maturity of your organization’s Web governance...

(February, 2008) Where is the Zone to Stay on Message?

Think “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from...

(January, 2008) Requirements Mashup: Use Crowd-Sourcing

Prioritizing the to-do list is hard. One of the most frustrating parts of managing a large Web enterprise is coming up with a process to collect and prioritize ideas to fix bugs or make improvements. Ideas for improvements and bug fixes fly in from dozens of directions each day. In the language of Web 2.0, the data is “crowd sourced.” Some of these ideas are golden nuggets while others are less necessary, bad ideas altogether or something that would make sense only if the budget were unlimited. How do you decide?