Emerald Strategies

bumble bee About the Buzz Section
This is an area of the site where we publish articles, tips and recommended reading on the topics of Web audits, usability, training and marketing. As always, we welcome your comments.

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tin cans Testimonials: Read What They are Saying...
Read about what some of our customers and training participants have said about working with Emerald Strategies, Inc.

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A Dozen Steps to Better eMail (April, 2008) Lessons learned in the trenches of the 2008 political campaigns are instructive for all of us who want to learn how to write better eMail.

Web Governance Defined (March, 2008) Instead of starting from the proposition that every Web site has unique objectives, why not start from the point of view that at their core every Web site has the SAME objectives?

Where is the Zone to Stay on Message?(February, 2008) Think “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths...

Requirements Mashup: How to Crowd-Source Requirements
(January, 2008) One of the most frustrating parts of managing a large Web enterprise is the process to collect and prioritize ideas to fix bugs or make improvements. How do you decide?...

We are pleased to point the way to some recommended reading on a number of topics we think you'll find relevant.

It's All About Navigation.

The names and hierarchy of your “menu” of buttons that organize content is perhaps the most important factor in the success of your Web site...There are two important principles to keep in mind.

If you follow them closely and avoid common mistakes, you are on the road to a great Web site.

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