The conventional wisdom is email is dead as an outreach tool. You’ve heard the drill: spam filters rule, open rates have dropped, users are suffering email fatigue.
Yet, at a recent gathering of online activists at the April 2008 DC NetRoots Roots Camp, a different view prevails: email is very much alive and well, thank-you. Before you fire off the “send” button, however, these e-Campaigners say there is a right way and a wrong way to write email that matters. Their hard-won lessons offer tips we could all benefit from.
Continue reading “12 Steps to Writing Better Email”
